Denis Franchi

My work brings together client projects, independent products and open-source contributions. I turn business needs into websites, applications and AI agents, with a focus on clear interfaces, practical functionality and the people who use them.

I’m building AdelmoAI, AI colleagues configured around company documents, authorised apps and specific tasks. The project is currently in development and invitation-only testing. My approach starts with a defined job, the right context and a way for people to review the result.

I created Tableda to help retail teams share product content and training quickly, in a branded, protected and measurable hub. Clarins Italia is a paying client, using Tableda to make training accessible to its Beauty Advisors and understand how the content is used.

I also created CloakScan, a product for detecting cloaking, hidden content and suspicious redirects. It helps website owners and agencies investigate differences between what visitors and search engines see, and monitor the integrity of the sites they manage.

WordPress is an important part of my work. As a Theme Moderator on the WordPress Themes Team, I review submitted themes and help authors meet the directory’s guidelines. I also publish themes and Gutenberg plugins under franchidesign, and built Pattern Doctor, a free tool for validating, repairing and converting WordPress block patterns.

Alongside my products, I develop websites for clients including Deaf Impianti, Cidiemme and Avvocato Elisa Testi. Working with different businesses keeps my development grounded in real requirements: making information accessible, presenting services clearly and helping people take the next step.

My work spans AI agents, independent products and client websites. You can explore how I built Tableda and CloakScan in the case studies, or start with the services if you have a project in mind.

Have a website, application or AI agent in mind? Let’s talk about what you need.