My work brings together client projects, independent products and open-source contributions. I turn business needs into websites and applications, with a focus on clear interfaces, practical functionality and the people who use them.

I created Tableda to help retail teams share product content and training quickly, in a branded, protected and measurable hub. Clarins Italia is a paying client, using Tableda to make training accessible to its Beauty Advisors and understand how the content is used.

I also created CloakScan, a product for detecting cloaking, hidden content and suspicious redirects. It helps website owners and agencies investigate differences between what visitors and search engines see, and monitor the integrity of the sites they manage.

WordPress is an important part of my work. As a Theme Moderator on the WordPress Themes Team, I review submitted themes and help authors meet the directory’s guidelines. I also publish themes and Gutenberg plugins under franchidesign, and built Pattern Doctor, a free tool for validating, repairing and converting WordPress block patterns.

Alongside my products, I develop websites for clients including Deaf Impianti, Cidiemme and Avvocato Elisa Testi. Working with different businesses keeps my development grounded in real requirements: making information accessible, presenting services clearly and helping people take the next step.

My focus is to grow Tableda and CloakScan while continuing to build thoughtful web projects for clients and useful tools for the WordPress community.

Have a web project in mind, or want to explore Tableda or CloakScan? Let’s talk about what you need.